Selective focus, dramatic lighting, and a fun cast of characters made this series of spots for Nike Basketball a blast to shoot. The production timeline made them challenging to boot. Nine spots in two days! Thankfully, the guys at Central Planning kept the ship on course. Head over to their site to see all 8 school specific edits including Gonzaga, Kentucky, and Syracuse to name a few.

Client: Nike Basketball

Directors: Dennis Fitzgerald, Todd Carlson

Production Company: Central Planning

Edit: Laura Kringen

Format: RED