A Duke specific edit for Nike’s Tournament Ready campaign for March Madness. Selective focus, dramatic lighting, and a fun cast of characters made this series of spots a blast to shoot. The production timeline made them challenging to boot. Nine spots in two days! Thankfully, the guys at Central Planning kept the ship on course. Check out this link for all 8 school specific cuts.

Client: Nike Basketball

Directors: Dennis Fitzgerald, Todd Carlson

Production Company: Central Planning

Format: RED